A British judge has told Apple that they must advertise not only in the media but also on their own website for 6 months that Samsung did not copy the designs of the iPad. Apple had taken Samsung to court of what it thought was blatant copy of their tablet, but  Judge Colin Birss had ruled in favour of the South Korean company saying that, ” They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool,” he said. “The overall impression produced is different.”

This may have been a knock back for Samsung being considered “not cool” but now its the turn of Apple to be humbled by the court order. Apple must show the ads in the British media of, Daily Mail, Guardian Mobile magazine, Financial Times and another tech magazine. Samsung said after this latest episode,  “Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”

Whilst Apple have been given permission to fight the verdict, maybe with these types of results the long running patent wars might come to an end sooner than later, as its stifling to innovation when manufacturers are too frightened of litigation, plus also being money and time consuming.